EGIKE Micromobilities PRIVACY POLICY

EGIKE Micromobilities (“EGIKE,” “we,” “our,” or “us”) is an Egyptian micro-mobility company that designs, manufactures, and sells smart electric bicycles, and provides vehicle sharing and rental services through our technology platform. We are committed to protecting the privacy and security of your personal information.

This Privacy Policy describes what personal and sensitive user data we collect through our Services, how we collect it, why we collect it, how we use and share it, how we protect it, how long we keep it, and what rights and choices you have. It applies to all interactions with EGIKE, including through:

The EGIKE mobile application (available on Google Play and the Apple App Store)
Our website at https://egike.com
Our e-commerce store and online ordering system
Our e-bike sharing and rental services
Customer support channels (email, phone, WhatsApp, and social media)
Our newsletter and marketing communications

By creating an account, downloading the EGIKE app, making a purchase, or otherwise using any of our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein. If you do not agree, please do not use our Services.

1. Information We Collect

We collect the following categories of personal and sensitive user data:

1.1 Information You Provide Directly

When you create an account, place an order, contact us, or otherwise interact with our Services, you may provide:

Account and identity information: full name, email address, phone number, date of birth, username, and password.
Payment and financial information: credit/debit card details, mobile wallet information, billing address, and transaction history. We do not store full card numbers; payment processing is handled by PCI-compliant third-party providers.
Shipping and delivery information: shipping address, delivery instructions, and recipient details.
Identity verification: government-issued ID (such as a national ID card or passport), when required for rental service verification.
Profile information: profile photo (if uploaded) and communication preferences.
Support and communications: the content of messages you send us via email, phone, WhatsApp, social media, or in-app support, including attachments.
Newsletter subscription: email address provided when you subscribe.
User-generated content: product reviews, testimonials, ratings, and feedback.

1.2 Information We Collect Automatically

When you use our app, website, or e-bikes, the following information is collected automatically:

Location data (GPS): real-time precise location during active rentals, ride routes and history, and general location for finding nearby bikes. Our e-bikes contain GPS hardware that transmits location data independently of your device.
Device information: device type and model, operating system and version, unique device identifiers (including Android Advertising ID and Apple IDFA, where permitted), screen resolution, and language settings.
App usage data: session times and duration, features accessed, screens viewed, in-app actions, and crash reports.
Website usage data: pages visited, click patterns, referral URLs, time on page, and browser type.
Log and network data: IP address, access timestamps, connection type (Wi-Fi or mobile data), and error logs.
E-bike telemetry: battery charge level and health, motor status and diagnostics, lock/unlock events, speed data, and overall vehicle condition.
Cookies and similar technologies: session cookies, persistent cookies, web beacons, pixels, and local storage on our website and app (see Section 5 for details).

1.3 Information from Third Parties

We may receive information about you from external sources:

Payment processors: transaction confirmations, fraud screening results, and chargeback data.
Analytics services: aggregated usage and performance data (e.g., Google Analytics, Firebase Analytics).
Advertising partners: campaign attribution and performance data.
Social media platforms: publicly available profile information if you interact with us on Facebook, Instagram, or other platforms, or if you authenticate through a social login.
Business partners: information shared in connection with community deployments, partnerships, or co-branded programs.

2. How We Collect Your Data

We collect your personal data through the following methods:

Direct input: when you fill in registration forms, place orders, submit support requests, or provide information during rental onboarding in our app or website.
Automated collection: through cookies, SDKs, APIs, and embedded tracking technologies in our app, website, and e-bike hardware. GPS and telemetry data is collected via onboard hardware modules in each e-bike.
Third-party SDKs and services: our app integrates third-party software development kits (SDKs) for analytics, crash reporting, payment processing, mapping, and push notifications. These SDKs may collect data on our behalf (see Section 6 for details).
Device permissions: when you grant the app permission to access your device’s location, camera, notifications, or storage. You can manage these permissions in your device settings at any time.

3. How We Use Your Information

We use your personal data for the following purposes:

3.1 Providing and Operating Our Services

Processing e-bike purchases, pre-orders, and deliveries through our e-commerce store
Creating and managing your user account
Authenticating your identity for account access and rental services
Enabling e-bike rentals: locating nearby bikes, unlocking, ride tracking, and billing
Tracking e-bike locations for fleet management, theft prevention, and recovery
Enforcing service zone boundaries, geofencing, and parking rules
Processing payments and issuing receipts
Providing customer support, handling complaints, and resolving disputes

3.2 Improving and Developing Our Services

Analyzing usage patterns and ride data to improve app functionality and user experience
Conducting research and development for new features, vehicle models, and services
Monitoring e-bike performance, safety, and maintenance needs through telemetry data
Generating aggregated, anonymized data for service optimization and urban mobility planning
Debugging, testing, and resolving technical issues

3.3 Communications

Sending transactional messages: order confirmations, shipping updates, ride receipts, payment notifications, and account alerts
Sending marketing communications: newsletters, product launches, promotions, and special offers (only with your consent, where required by law)
Responding to inquiries via email, phone, WhatsApp, or social media

3.4 Safety, Security, and Legal Compliance

Detecting, investigating, and preventing fraud, unauthorized access, and abuse
Ensuring the physical safety of riders and the public through ride monitoring
Complying with applicable laws, regulations, and legal processes
Enforcing our Terms and Conditions, Rental Agreement, and other policies
Protecting the rights, property, and safety of EGIKE, our users, and the general public
Responding to lawful requests from government and regulatory authorities

4. GPS, Location, and Telemetry Data

Location and telemetry data are essential to the operation of our Services. We want to be fully transparent about how this data works:

4.1 What We Collect

Precise GPS location from your mobile device (when you grant location permission)
Precise GPS location from onboard hardware in each e-bike (operates independently of your device)
Ride route data, including start point, end point, distance, and path
E-bike telemetry: battery level, motor status, speed, lock/unlock state, and hardware diagnostics

4.2 When We Collect It

Continuously during an active rental session
Periodically when e-bikes are idle (for fleet management and recovery)
When you open the app to browse available bikes nearby (device location only)

4.3 How We Use It

Showing available e-bikes near you
Real-time ride tracking and service zone enforcement
Recovery of lost, stolen, or improperly parked e-bikes
Geofencing and speed zone enforcement
Fleet maintenance scheduling based on telemetry data
Generating anonymized, aggregated data for urban planning and service improvement

4.4 Your Choices

You can disable location services on your device at any time through your device settings. However, disabling location will prevent you from using the rental and bike-finding features of the app. Note that GPS and telemetry data from e-bike onboard hardware is collected independently of your device permissions and cannot be disabled, as it is necessary for fleet operations and vehicle safety.

5. Cookies and Tracking Technologies

Our website (egike.com) and app use the following technologies:

5.1 Types of Cookies and Technologies

Essential/Strictly Necessary: required for core functionality such as login sessions, shopping cart, checkout, and security. These cannot be disabled without breaking the Service.
Analytics: help us understand how visitors use our website and app, including page views, session duration, and feature usage. We use services such as Google Analytics and Firebase Analytics.
Marketing/Advertising: used to measure the effectiveness of our marketing campaigns and deliver relevant content. These may track your activity across websites.
Functional: remember your preferences, language settings, and personalization choices.

5.2 Managing Cookies

You can control cookies through your browser settings or device settings. Most browsers allow you to block or delete cookies. Please note that disabling essential cookies may prevent certain features from working, including the checkout process on our website. For our mobile app, you can manage tracking permissions through your device’s privacy settings (e.g., iOS App Tracking Transparency or Android ad settings).

6. Third-Party Services and SDKs

Our app and website integrate third-party services and software development kits (SDKs) to provide core functionality. These third parties may collect data on our behalf or for their own purposes, subject to their own privacy policies.

We require that all third parties with whom we share user data provide the same or equivalent level of data protection as described in this Privacy Policy. Below are the categories of third-party services we use:

Payment processing: to securely process credit card, debit card, and mobile wallet transactions. Payment data is handled by PCI-DSS compliant processors and is transmitted using TLS/SSL encryption. We do not store full card numbers on our servers.
Analytics and crash reporting: to monitor app performance, identify bugs, and understand usage patterns (e.g., Google Analytics, Firebase Analytics, Firebase Crashlytics).
Cloud hosting and storage: to host our app backend, website, and databases securely.
Maps and geolocation: to display maps, calculate routes, and provide location-based services.
Push notifications: to deliver ride updates, account alerts, and promotional messages.
Customer support: to manage support tickets and communications.
Advertising and attribution: to measure the performance of our marketing campaigns.
Social media integrations: to enable social sharing and social login features.

We encourage you to review the privacy policies of these third-party providers. A list of specific third-party SDKs used in our app is available upon request by contacting us at the details in Section 14.

We do not sell your personal information to third parties. We may share your data only in the following circumstances:

7.1 Service Providers

We share data with trusted third-party vendors who perform services on our behalf, including payment processing, cloud hosting, analytics, shipping and logistics, customer support, and marketing. All service providers are bound by contractual data protection obligations and may only use your data to perform services for us.

7.2 Business Partners

We may share limited information with business partners (such as community developers, corporate clients, or institutional partners) in connection with joint programs, fleet deployments, or co-branded services. We share only what is necessary and with appropriate contractual safeguards.

7.3 Legal and Regulatory Authorities

We may disclose your information when required by applicable law, regulation, court order, subpoena, or governmental request, or when we believe in good faith that disclosure is necessary to protect the rights, safety, or property of EGIKE, our users, or the public, or to detect, prevent, or address fraud, security, or technical issues.

7.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.

We may share your information for purposes not described in this Privacy Policy with your prior explicit consent.

7.6 Aggregated and Anonymized Data

We may share aggregated, de-identified data that cannot reasonably be used to identify you (e.g., total rides per area, average ride duration) with partners, researchers, and the public for urban planning, sustainability reporting, and service improvement purposes.

8. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

Encryption of all data in transit using TLS/SSL (HTTPS) protocols
Encryption of sensitive data at rest
Secure payment processing through PCI-DSS compliant third-party providers
Role-based access controls and multi-factor authentication for internal systems
Regular security assessments, penetration testing, and vulnerability scanning
Secure software development practices
Employee and contractor training on data protection and privacy
Incident response and breach notification procedures

All personal information transmitted through our app and website is secured using modern cryptography (HTTPS). Despite these measures, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention and Deletion

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Our specific retention periods are:

Account information: retained while your account is active and for up to 2 years after account deletion or last activity.
Purchase and transaction records: retained as required by applicable Egyptian tax and commercial regulations (typically 5 years).
Ride and location data: retained for up to 3 years for operational, safety, and legal purposes.
E-bike telemetry data: retained for up to 2 years for maintenance and product improvement.
Customer support records: retained for up to 2 years after resolution.
Marketing and newsletter data: retained until you unsubscribe or request deletion.
Website analytics: retained in aggregated, anonymized form indefinitely.

9.1 Account and Data Deletion

You have the right to delete your account and request deletion of your personal data at any time. You can do this by:

Using the account deletion feature within the EGIKE app (Settings > Account > Delete Account)
Contacting us via email at support@egike.com with the subject line “Account Deletion Request”

Upon receiving a valid deletion request, we will delete or anonymize your personal data within 30 days, except where retention is required by law (e.g., financial records for tax compliance). We will confirm the completion of your deletion request via email.

10. Your Rights and Choices

You have the following rights regarding your personal data, subject to applicable laws:

Access: request a copy of the personal data we hold about you.
Correction: request correction of inaccurate or incomplete data.
Deletion: request deletion of your personal data (see Section 9.1).
Restriction: request that we limit the processing of your data in certain circumstances.
Portability: request your data in a structured, commonly used, machine-readable format.
Objection: object to processing based on our legitimate interests, or opt out of direct marketing.
Withdraw Consent: withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
Opt out of Marketing: unsubscribe from marketing emails using the link in any marketing message, or adjust your notification preferences in the app settings.
Manage Permissions: control app permissions (location, camera, notifications) through your device settings at any time.
Cookie Preferences: manage cookie settings through your browser (see Section 5.2).

To exercise any of these rights, contact us using the details in Section 14. We will respond within 30 days and may require identity verification before processing your request.

We obtain your consent for the collection and use of personal data in the following ways:

When you create an account in the EGIKE app, you are presented with this Privacy Policy and asked to confirm that you have read and agree to it before completing registration.
Before accessing your device’s location, camera, or other sensitive permissions, the app will display a clear permission request explaining why access is needed. You must provide affirmative consent (opt-in) before any such data is collected.
For marketing communications, you will be asked to opt in before receiving promotional emails or push notifications.
You can withdraw your consent at any time by adjusting your app settings, device permissions, or contacting us directly.

We will not collect personal data before obtaining the required consent. If you decline to provide consent for certain data types, some features of the Service may not be available to you.

12. Children’s Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children or minors. If we become aware that we have inadvertently collected personal data from a person under 18 years of age, we will take prompt steps to delete that information from our systems.

If you are a parent or guardian and believe your child has provided personal information to EGIKE, please contact us immediately at the details in Section 14, and we will take appropriate action.

13. International Data Transfers

EGIKE is headquartered in the Arab Republic of Egypt. Your personal information may be processed and stored in Egypt or transferred to countries where our service providers (such as cloud hosting and analytics providers) operate. When data is transferred outside Egypt, we ensure that appropriate safeguards are in place, including contractual obligations with service providers, to protect your information in accordance with applicable data protection laws.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or our privacy practices, you can reach us through the following channels:

Company Name: EGIKE Micromobilities

App Name: EGIKE

Website: https://egike.com

Privacy Contact Email: support@egike.com

General Phone: +201220032221

WhatsApp: +201220032221

Mailing Address: Ground and First Floors, Factory Building, Plot 1/28, Industrial Area Services Center District, Katameya, Ain Sokhna Road, Cairo – 11835, Egypt

For data protection-specific inquiries or to exercise your privacy rights, you may also contact our Data Protection Officer at support@egike.com.

We aim to respond to all privacy-related inquiries within 30 days of receipt.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or data practices. When we make changes:

The updated Privacy Policy will be posted on our website at https://egike.com/privacy-policy with a revised “Last Updated” date.
The updated policy will also be accessible within the EGIKE app.
For material changes that affect how we collect, use, or share your personal data, we will notify you in advance via email, in-app notification, or a prominent notice on our website.
Your continued use of our Services after the updated Privacy Policy takes effect constitutes your acceptance of the changes.

We encourage you to review this Privacy Policy periodically.

16. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Arab Republic of Egypt. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts of Cairo, Egypt.